In the first year's of Android smartphones applications such as Where, Gowalla, and Foursquare were the vanguard in providing a checking service that not only provided a useful utility purpose but also made the experience fun. It didn't take long before Google made an extension out of Google Maps called Latitude which had huge advantages in live tracking contacts and pulling one's own historical data whether it be manually or through an API that once existed. Social networks such as Facebook eventually made their own check-in service, Facebook Check-in, creating a more social experience allowing a user to check themselves into a location but also checking who is with them at a location or an event similar to Foursquare. Sometimes applications like Yelp include a checkin service but not as their primary feature.
The Where app was one of the first geospatial directories to look for nearby events and places relevant to the users interests locally when Android first came out and Google Maps mobile was less encompassing in features. The user could quickly find local yellow book listings, restaurants, and other businesses based off category or search.Where had a checkin service which helped in giving a User local ads and deals around the user along with a variety of other options. The checkin feature in the "Where" application was hidden and became lost in the depth of features their application had. Overall it was a very good application but Where was acquired by Ebay/Paypal in 2011 and eventually faded into history no longer available to download.
Status: Acquired in 2011 - App No Longer Available
Gowalla was fun application to checkin because it was about awarding users badges for checking in to certain types of places often or a variety of places. In addition users or organizations could make their own checkin challenges to submit to the public to achieve custom badges, such as checking into every country at Epcot to achieve the "Around the World" Badge. This was also a business model for them as they could get companies to create challenges for checking in to certain restaurants or businesses. At the time is was looked at as a competing service with Foursquare as they both emerged as similar start-up checkin services the same year. Sadly the fun checkin service Gowalla was bought by Facebook in December of 2011. The application was dissolved and forgotten and the acquired team team went on to work on the checkin service at Facebook.
Status: Acquired in 2011 - App No Longer Available
Google Latitude had a variety of unique capabilities. It not only showed the users's location on the map but also the users contacts once they were invited and accepted to share location data. The application also stored the history of a user's location data allowing them to pull the data historically through a web interface and even export the data as a KML viewable in Google Earth. The service allowed for a live KML service for each user depending on the shared permissions allowed a huge flexibility in how this data can be used. Google created an API for latitude which allowed for other mobile applications such as Latify to standup which creating a unique way to use the live and historical data pushing it to Fusion Tables to do even more. The checkin service worked alongside the live tracking to actively make aware the users location relative to contacts using the same application. At one point Google even created a unique statistics page connected to the historical data page which a user can view all the checkins and view a graphical visualization of where they go the most, Airport connections they've made, and a fun chart in how far they've traveled relative to the distance from the Moon. Google Latitude was a baked well put together product which eventually was stripped and integrated into Google+ for their location sharing service. Checkins became directly integrated with posting on Google+ and the API for Google Latitude disappeared completely. Users can still pull historical data from the location history page which includes data from the current Google+ integration but this doesn't include checkin data. (https://maps.google.com/locationhistory/b/0)
Status: Checkin Features and Location Sharing Transferred to Google+
Facebook offers a straightforward checkin service that allows the user, similar to Google+, to checkin as a post in Facebook. The post can include a picture or a description of activity. A unique feature to checking in just like on Foursquare is that you can include who is with you, adding friends from your contact list, which checks them in as well. Other than being a social checkin service sharing the event with your contacts on Facebook checking in on Facebook as no added value besides adding to the history of your activity in your timeline. If this checkin post was made public then a developer could extract the checkins to a map using the Facebook API applying value to third parties not necessarily the user.
Status: Operational and remains consistent
Yelp's application helps users find places nearby. Yelp is known for their user driven review system and their mobile application is an extension of that. Checking-in using Yelp allows you to share your experience with your contacts on Facebook and Twitter. Another form of checking in is using Yelp's feature to reserve a table at a venue using OpenTable, a separate application but in this case its reservation services are integrated into Yelp.
Status: Operational and remains consistent
Foursquare Old Logo
Foursquare New Logo Finally we have Foursquare. With Gowalla and Where dropping out Foursquare has risen above the rest as one the premier checkin apps for mobile. When Foursquare started out, their features were similar to Gowalla in that they offered badges for completing certain types of checkin accomplishments like checking into a Bar ten times. Like Gowalla Foursquare the application experience was wrapped around the concept of checking in. However, what stood them out was their business plan involved advertising local businesses. Local businesses could promote deals based on if someone checks into their establishment and if the user is someone who has checked in the most above everyone else they are labeled "The Mayor". With that titled the user maybe entitled to additional deals premium discounts or deals at that establishment. Another feature was the competitive point system which added to the Mayorship on a more open scale but you can compete for points on whoever checks into places the most between you and your contacts. That Gamification using badges, points, discounts and deals based on checkins, and the Mayorship feature quickly made Foursquare the premium Location checkin based service. Users are also able to export their checkin data as RSS/KML/ICS. Developers have an API they can pull from as well allowing them to take advantage of the Foursquare checkin service in their own applications.
Foursquare has come along way since its launch in 2009. In the last week the company has separated their application into two separate application aimed at serving two different purposes; Foursquare and Swarm. Checkin features have now been watered down into Swarm which advertises on Google Play to be a more focused on the social aspect of checking in with your contacts as mentioned with the following features:
- Quickly open up the app to see who is out nearby.
- Checking in is faster and more fun than ever.
- Got an idea for something fun to do? Easily message all of your nearby friends.
You can still checkin with Swarm but its lost the appeal as it no longer has the popular features such as Mayorships and checkin discounts you previously had with the original Foursquare application. The Foursquare application maintains the name but has evolved into features dedicated to finding locations you are interested in based off of what they know about you. As the application learns more about what you like in different venues the searches begin to become more personalized. When you find an establishment you can view tips about the venue. If you leave tips or share your experience about the place you are at you earn "expertise". The service seems wrapped around the idea of finding local knowledgeable experts who use the application and rating them among their peers. In comparison its a different spin on Yelp reviews.
The new redesign and separation of Foursquare into two applications has come with much criticism. Many people don't like that they now have to use two applications instead of one. Others are wondering what happened to the Badges and Mayorship features which made Foursquare a popular service to begin with. Comments in both apps indicate they don't understand the purpose of using one or the other now. With these growing pains and user frustration many users are now being driven back to Facebook or Yelp for their checkin services.
Status: Checkin services are now transferred to Swarm App. Foursquare App itself doesn't have checkin feature any longer but now provides enhanced intelligent discovery and search based on user interests.
In summary, Checkin services still have a strong presence in the mobile world and there are many small scale ones out there I have not listed in this article but the above highlights the major ones that reach the masses. However, checkin applications are becoming less of a standalone application and more of a side feature alongside a social experience or discovery of local businesses to promote deals and events. This isn't bad but at the same time current versions of the remaining checkin services that exist no longer have the gamification or competitive feel that created that fun factor giving people that additional incentive to checkin even if their wasn't a deal offered or a friend in the area. This could be because the concept of checking-in is based off relying on a manual workflow where the users press a button to check themselves in. With refined location-based technology on mobile platforms checking-in could become more automated so it may not be as important in finding ways to encourage the users to checkin compared to taking advantage of their devices location data to give them what they are really looking for; local deals and social-geo interaction. As much as Checkin applications are moving in this direction they risk changing things to fast or too drastically for the user to understand the benefit while sacrificing what users liked about the old versions of checkin applications. Latitude into Google+ is a good example and so is the recent conversion of Foursquare.
Thank you for your time in reading this post. Please comment on your opinions on checkin services. I'd love to hear which service you use the most and why. What do you think of the new Foursquare/Swarm? What do you miss about checkin services in the past?